Picture on Your Business Card
By Dr. Kevin Nunley

Do you have a hard time remembering names? I thought I was the only one until lately when I started asking others.

"You bet," Allen told me. "I get all these business cards and I can't remember which name and card go with which person."

There is a simple solution. Put your picture on your business card. Many printers will add your photo for a small extra charge.

A business card with your photo gives you an immediate advantage. The huge number of people who can't remember names can remember a face much more easily.

Your smiling face gives your business card an extra boost of personality and identity that customers notice and remember. When flipping through a Rolodex they will recognize your face faster.

"But I'm not exactly a movie star!" you say. Me neither. I've got a face made for radio.

Being TV anchor handsome isn't all that important. Your customers are looking for good products and expert services. You win big when they connect that desire with your face, no matter what it looks like.

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